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Meet the geniuses responsible for the Apple Watch

After months of waiting, orders for the Apple Watch have finally begun. While interest in the device is high among early adopters and Apple fans, it’s unclear how successful Apple’s first wearable...

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If you only listen to one Apple podcast today… (updated)

The relationship of a journalist and his or her source is always a symbiotic one. Each feeds the other. But few have been as sustained — and sustaining — as the relationship between Apple’s senior vice...

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Report: Apple’s next iPhone will be thicker than the last

Buried in the latest crop of iPhone rumors from Taiwan’s top Apple analyst is the prediction that the next iPhones will be thicker than the last--0.2 mm thicker, to be precise. Big deal? In a way, yes....

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Live from the Bill Graham theater: It’s the Apple show!

Photo: Jason Cipriani “Huge morning for us,” said Tim Cook at the end, and he wasn’t exaggerating. It turned out to be a four-ring circus: New Hermes Watches. New iPads. New Apple TV. New iPhones. We...

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This is the new iPhone’s coolest feature

Apple’s new iPhones, the 6S and 6S Plus, come chock-full of upgrades and features, but perhaps the coolest one is dubbed “Live Photos.” The new photo format is somewhat of a hybrid between a photograph...

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Friends don’t let friends buy 16GB iPhones

Pre-orders for the new Apple iPhones began today and if history is any guide, millions of first-time buyers--trusting Apple not to sell them a lemon--will opt for the least expensive model, the one...

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Apple’s new iPhone software set an impressive record

Apple’s latest mobile operating system, iOS 9, has been downloaded at a faster rate than any other previous Apple OS, according to a company statement. With this momentum, as spelled out by Apple’...

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John Gruber Has Stopped Wearing His Apple Watch Every Day

Apple AAPL loves John Gruber, the first writer to turn blogging about the company into a full-time job. The company gives Gruber advanced hands-ons with its new products. It loans him review copies. It...

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This Is Phil Schiller’s Grand Unified Theory of Apple

Pressed earlier this year to explain why the world needs another Mac--or any desktop computer, for that matter--Apple’s senior vice president for worldwide product marketing had a ready answer. As a...

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Apple’s ‘Loop You In’ Event: Live Blog

Will there be a new iPhone SE, iPhone 5SE, or iPhone 6c? Will the Apple Watch get a fashion-forward upgrade? These questions and more are expected to be answered live from Apple’s home base in Silicon...

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Apple ‘Loop You In’ Event: By the Numbers

It’s not all just shiny new iPhones and iPads. Apple also loves to use its media blitzes to drop staggering stats and figures meant to leave a lasting impression. But between new Apple Store locations...

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Apple Goes All Out On Rival Microsoft

Apple stepped up in its never-ending battle with rival Microsoft. The Cupertino, Calif.-based company rolled out a smaller version of its iPad Pro tablet device on Monday, targeting corporate clients...

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Here’s How Apple Is Remembering Muhammad Ali

Apple is remembering Muhammad Ali in a big way. When visitors head to the company’s homepage on Monday, they’ll find a full-sized image of the late boxing legend, along with his dates of birth and...

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Apple Tweaks App Store Rules To Give Some Developers A Bigger Cut

Apple plans to change the rules for its massive online app store to help app developers make more money, including paying them a bigger cut of sales in some cases. Apple will start allow any kind of...

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